Feed your mind with a consistently positive
diet…buy uplifting, motivational and educational CDs for your drive time…create
a University on Wheels. Download free podcasts of favorite leaders and
speakers. Also, go on a TV News
diet…consume less news on a daily basis.
Most of it is negative, sensational, and meant to prey off your fears.
KEEP AND EXPAND WHAT YOU
Visit with the Top 20% of your clients this month to see how they
are doing, how you could better serve them, what their goals are, and what other
unmet service needs they may have. Focus on client retention and
MAINTAIN A MARKETING
Never forget the business you are really in…the
business of MARKETING. Don’t think
like a technician, think and act like a marketer.
If you are going to be an expert in anything, make it marketing. Marketing should be the highest priority
for any owner and business. It’s
your lifeblood and it’s simply educating others on why it’s in their best
interest to do or continue to do business with you. Make your marketing an
on-going, systematic, educational process.
REMEMBER IT’S A CONTACT
Business is all about building trust and
establishing relationships. You
can’t fully achieve that dynamic without sufficient marketing and face-to-face
interaction. Consider focusing 60% of your time on marketing, sales and
promotion; 35% on client fulfillment; and only 5% on administration.
Get out of the office and go see your clients, prospects and referral
sources. Set a goal to meet with
10 people a week. Go make
FACE YOUR MENTAL DEMONS
Be totally honest with yourself and determine the Top 3 Limiting
Beliefs/Excuses holding you back from greater success, happiness and fulfillment
…and then share those with someone (coach, peer, partner, etc.) to help you slay
them. To achieve your desired
outcomes, you must first win the inner game (proper mindset, supporting daily
thoughts, empowering beliefs, positive stories, etc.).
You must conquer self and conquer your mental demons.
BELIEVE TO ACHIEVE
Believe in yourself as a worthy person and business owner.
Believe in the service you provide your clients and the actual benefits they
receive doing business with you.
WALK THE TALK
Take time to slow down, face reality, and
reflect. Is your walk matching your talk?
If you say your number one priority is customer service, how often are
you talking with your customers?
If it's employee retention, what are you doing to ensure they have all
the tools and training to be effective and happy employees.
Don't just talk it, walk it!
ADD MORE ACCOUNTABILITY
Put more accountability in your life and
business…Surround yourself with a few highly positive influencers who will
challenge you and keep you accountable.
They will not allow you to make excuses or succumb to your limiting
GET SALES HELP
Nothing happens until someone sells
something! Improve this vital skill
in all levels of your business. Enroll in sales training/coaching to improve
your sales confidence, capabilities, sales process metrics, and your overall
sales effectiveness. The
bottom-line impact on your business can be
OWN YOUR RESULTS
Take full responsibility for ALL your results…no excuses or
blaming. Own your results so you
don’t give your power away to others or to circumstances, chose to be a victor,
not a victim.
May you prosper greatly!